My Urge to become listed on UCLA Anderson for My MBAMy Urge to become listed on UCLA Anderson for My MBA

My Urge to become listed on UCLA Anderson for My MBA

My current location at AdRoll lies at the intersection of technology, data, and consumer habit. Out of this vantage point I've had the opportunity to develop a romantic knowledge of the internet’s monetization infrastructure, we.e. advertising, also to study the underlying behaviors driving website traffic. The truly interesting part my position is using this substantial data-collection of behaviors to create actionable insights and approach that help advertisers programmatically communicate with the proper person in the proper place at the proper time. Experts generally concur that the digital advertising industry is normally in its infancy; the technology proceeds to evolve at an instant pace as the money invested in online stations grows exponentially. My instant post-MBA goal is to be a product supervisor in the digital mass media/digital advertising space working for a business innovator and continuing to broaden my knowledge working under probably the most very well respected leaders in the industry. Longer term, I would like to take on a senior leadership position a more compact start-up where I could play a far more pronounced role developing a revolutionary merchandise and executing its go-to-market strategy.

Advertising is often seen as a necessary evil so that you can maintain open accessibility of the web. It doesn’t have to be this way. If done correctly, digital marketing can create a world of discovery using data designs to present end-users to items and services that drive benefit without compromising the web experience. With personal privacy and misuse of facts becoming major concerns, digital

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