Proper Marketing Administration

Exclusive Sunscreen for Men by Avene

EXECUTIVE SUMMARY As the sunrays have grown to be more damaging because of the ozone layer destruction, the chance of epidermis cancer named Melanoma is rising at about 7% 12 months (Portalatin, 2012), affecting everyone the same way, regardless of the gender. Girls are more frequently associated with the make use of sunscreen and skin care products, but what about men? Is there any sunscreen entirely for men? The sunscreen marketplace in UK is over the ВЈ259 , 000, 000 (Bee, 2010), and it is focused on women only, so there is a potential industry with the men segment. Depending on this need, the promoting team can encourage the brand name to release a new product that complies with menВґs demands, wants and demands, with special features and well-accurate means of communication. Due to becoming an innovative item in the market, it will eventually create interest among males and will gratify their requirements for protecting their epidermis with some advantages, and as a consequence of this, you will not regret only boost the company's income but also will represent a way to expand the marketplace for future products resolved for this segment.

Andres Arango

Student Amount: A4053535

Webpage 1

Exclusive Sunscreen for guys by Avene

PAGE INDEX 1 . Introduction 2 . Case Background a few. Key Conclusions 3. you Segmentation 3. 2 Value Creation and Delivery several. 3 Swot Analysis: Avene Sunscreen Range 3. four Points of Parity (P. Um. P) / Points of Difference (P. U. D) four. Recommendations four. 1 Competitors 4. 2 Endowment of Values 4. 3 Basis 4. 4 Marketing Communications a few. Conclusions 6. References several. Appendices

Andres Arango

College student Number: A4053535

Page 2

Unique Sunscreen for Men simply by Avene

1 ) INTRODUCTION Relating to research studies developed by Globe Health Corporation (2012), epidermis cancer have been increasing over the last decades and currently over 132, 1000 melanoma situations are diagnosed globally daily, the Cancers Research UK (2010) stated that most cancers is the 6th most common tumor among men with 6, 201 situations reported completely. Therefore , the marketing staff has the task of building and having a set of ways of introduce a new suncare product focused on males, which is a potential unexplored industry for skincare and toiletries products. The Marketing Plan will be designed within the body of ideal marketing administration and theories from different authors of promoting in order to provide recommendations about what are the most effective choices to launch efficiently this product into the market.

Andres Arango

Pupil Number: A4053535

Page 3

Unique Sunscreen for Men by simply Avene

installment payments on your CASE BACKGROUND Avene is known as a sub label of Pierre Fabre Laboratories, the other largest private pharmaceutical clinical in Portugal. It is a extremely traditional and renowned brand, taking care of human being skin seeing that 1736, and nowadays it is properties and benefits are very well known among people all over the world. Avene has specialised products for a lot of kind of skin diseases, and are also focused on delicate, intolerant and allergic skin, and out of this premise comes the brand rule " The origin of Relief for Sensitive Skin”. (Avene, 2013). In all of the countries where Avene comes, the main effect on sales is created by medical sales staff who happen to be promoting items to skin doctors. As the manufacturer itself will not make broadcast advertising to patients, the launch advertisments as well as the rest of publicity factors are tackled to medical community. Between Avene´s current challenges will be that the brand is not known in the young adults market therefore there is a requirement to impact more from this segment, along with seek different ways to reach and gain contribution into the non-prescribed market through this way achieve more autonomy from medical doctor segment but maintaining as well a good romantic relationship with medical communities.

Andres Arango

College student Number: A4053535

Page some

Unique Sun screen for Men by simply Avene

3. KEY CONCLUSIONS Dr Mandal (2011)...

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